Motivating the Public to Support Public Health: A Toolkit for Communicating with Non-Experts
Resource: Motivating the Public to Support Public Health: A Toolkit for Communicating with Non-Experts
Host: PHRASES (Public Health Reaching Across Sectors)
What it is: “This toolkit was developed to address an important challenge
in the field of public health: In order to motivate audiences to understand and support public health efforts, messengers need better tools to explain their work to non-experts and describe its impact on people’s lives.
To address those challenges, this toolkit includes research- based language, guidance, and best practices for communicating about public health. ”
https://www.phrases.org/wp-content/uploads/2020/07/Public-Health-Communications-Toolkit-Final_.pdf